The Victorian Institute of Forensic Medicine in Melbourne has been one of our valued clients for over 8 years. The VIFM was established after a long and persistent campaign to create an organisation dedicated to providing reliable forensic services of the highest quality to the Victorian justice system and community. The VIFM has continued to attract people who are dedicated to their particular fields of expertise and who are committed to making a positive contribution to the health and safety of the community. Recently the VIFM has gone through a rebranding and also a major website redevelopment. Plug2studio assisted with strategic planning and design for the website in addition to a number of print related projects. Plug2studio also assists the Institute annually with the design of their annual report including print management.
The redevelopment of the website was a major project and was successfully completed through thorough planning from early stages on. Content heavy websites need to be planned well before design and development can start. It is important for large websites to have a plan in place to determine the functionalities needed to ensure a relevant and positive user experience. Plug2studio assisted the VIFM with this process leading to a well designed website.
Throughout the years plug2studio has facilitated images for the Annual Report and other printed or digital communications of the institute. Our approach to photography is to create modern and contemporary images that will allow you to be used in versatile contexts throughout all your communications. For the VIFM we captured staff members both in work and group settings. We also photographed equipment and captured lifestyle like photos during events.
Plug2studio created a number of print related designs as for example Capability Statements, brochures and Annual Reports. The aim here is to create documents that are clearly structured and allow for the reader to access information and data easily. Working with the Forensic institute of Melbourne especially demands the creation of information design graphics to show statistics intrinsically linked with Annual reports.
Plug2studio created a brand including photography and website for our client Giving Kids. Giving Kids promotes social thinking in children. The company is doing this by encouraging children and parents to donate the value of their birthday presents to charity. Founded by a Melbourne mum, Giving Kids is based on a belief that children should be encouraged to value life, not things. Our children need our time and attention more than anything. This attention is getting harder to give with more parents working hard to maintain material based lifestyles. Giving Kids believes in quality of life not quantity of things.
We developed a simple font based identity that is playful in its colour application. Resulting in a logo appealing to both adults and children. Leading to an overall playful and yet sophisticated and modern brand appeal. Aim was to be able to apply the brand to merchandise in a subtle way allowing the product to be more than merchandise but appealing in their own sense. The main application for the identity was its application on the website. The branding was carried through the design in it’s use of colours and fonts. The website is designed to collect donations and send out electronic birthday invitations.
Our studio was engaged in capturing images to support the brand story. We created a number of black and white shots of young children to allow the target audience to identify with the brand. Aiming at creating evocative images that speak of a happy childhood.
Social Media Management
We provided a number of social media tiles to help introducing the brand on social media. The tiles use the overall visual language, icons and imagery developed for the brand.
Plug2studio created and identity, brand and website for our client howgroup. howgroup specialises in providing furniture solutions across workplace, education, hospitality and aged care sectors and delivers projects Australia-wide. howgroup creates spaces that are beautiful, functional and comfortable by offering tailored, innovative solutions across a multitude of commercial sectors. From floor to ceiling, and wall-to-wall, their product range offers endless options. howgroup is there to support their clients as their needs evolve.
We started our relationship with howgroup by creating a new identity for the company. Developing the identity was a first step in establishing a branding for howgroup that clearly communicates their experience and expertise. The new brand was developed with a clear goal in mind through a thorough target audience analysis. We worked on a marketing plan with howgroup that helped their team to have a clear understanding of their brand. This understanding developed into a brand culture that the team could clearly communicate to their customers adding confidence to their sales.
The website is a great example for the benefits of thorough planning. Our team took time to understand the clients needs and designed a User Experience around those needs. The aim was to ensure that busy project managers and architects (howgroup’s target audience) can easily source all the product information they need. This website project was completed within a couple of month and launched smoothly. Learn more about our Web Design approach.
Social Media Management
Our team also helped howgroup to establish a consistent brand messaging on their preferred social media channels Instagram and Linkedin.
We designed the identity for Kylie Lewie’s social media coaching school and blog Of Kin. Kylie’s mission is to bring like minded people together in surprising, fun and nourishing ways to build and broaden their skills in the area of business strategy, digital marketing, personal productivity, self-awareness and courage.
Our team took a series of portraits for Of Kin’s leap stories blog. The leap stories are stories about change. From CEOs to solopreneurs, tech startups to non-profits, Kylie Lewis uncovers different ways to rethink a career and to reinvent a livelihood, despite feelings of fear.
Our studio was heavily involved in creating the brand DENFAIR. Which is an annual event co created by plug2studio’s director Claudio Oyarce. DENFAIR brings designers, architects, stylists and property professionals to Melbourne for a first look at the products and ideas shaping the spaces they love. Denfair’s carefully curated approach ensures an exhibition full of original, inventive design. More than an exhibition, the event is a forum for inspired conversation. Our passion for design, lead to creating a design driven internationally recognized design event. This is why this outstanding brand is very close to our hearts. Our studio was involved over 6 consecutive years in branding, web design and photography for the fair. The proportions of the DENFAIR logotype have been carefully considered. We designed the DENFAIR logotype as a core element identifying the brand. The consistency of usage is therefore essential. Our logotype is always presented as monochromatic. Black on white or white on black. A simple and modern brand appeal was essential to allow the represented brands to shine under the Denfair umbrella. Our design needed to appeal to designers, architects and design enthusiasts alike.
Our Denfair website has a clean and modern user interface ensuring visitors can access information easily. Our design is minimal and sophisticated ensuring it is in line with the high-end appeal of the event it represents. The website has an extensive brand directory and blog. In addition some complex functionalities were implemented including booking and e-commerce functionalities.
Being a trade fair held at the Melbourne Exhibition and Convention Centre there is a plethora of print collateral needed during the event. Part of our contributions to print materials are signage, show guides, flyers. Additionally some way finding and information design tasks need implementation.
Our documentation of the fair both in video and still image is crucial for the promotion of Denfair. We created videos of the event for sponsors and exhibitors. Our lifestyle photography is used to capture the event, stand designs and audience.
At plug2studio we were involved in creating the Botica brand including all aspects of their branding. Our work included identity design, naming, interior café concept. We also designed the website and all print related tasks. Including signage, merchandise, menus etc. Botica is an Espresso bar located at the Emporium shopping complex in the Melbourne CBD. Botica takes its name from the Spanish word “Botica” meaning: Antique Chemist, where all sorts of elixirs were prepared to promote health and vitality. Inspired by this notion Botica brings together the authentic taste of carefully crafted coffee. Botica serves a selection of gourmet style breakfasts and lunch dishes in an interior surrounded by old charm and science. The Botica brand is a great example of how successful branding consistently carried through all aspects of a business.
Setting up a café entailed a number of print design related tasks to complete. From the café signage over menus to branded merchandise as for example serving boards, take away coffee cups and packaging. Part of the branding was the development of a set of versatile icons supporting the brand identity. These additional graphics can be used to support the brand and develop a visual language that is instantly recognisable belonging to or being the Botica brand. A consistent branding throughout all print collateral also established a business that can potentially be franchised.
The aim of the web site was to create an online presence to further establish the Botica brand and communicate to users that the café offers high quality healthy food and delicious handcrafted coffee. The website relies heavily on the images, which were also created by the plug2studio team.
The team was involved in capturing the café’s food offerings. The shoot included food styling as well as the photography. The aim was to create images that in an instant communicate the quality of Botica’s modern cuisine.
We created the identity for Polperro Wines. The wine Polperro and subsequently the winery and restaurant were created by winemaker Sam Coverdale. Polperro is Sam’s premium single vineyard label from the Mornington Peninsula. We created a brand, which was inspired by the tourist town Polperro in Cornwall England. Our client Sam named the wine by the town, which his family originated from. The logo is typography based and the font has an old worldly touch. We used these elements to communicate the history of the craftsmanship of winemaking. Our logo was highly successful in its versatility and Sam was able to apply it to his restaurant venture and accommodation business.
Packaging & Photography
We designed a wine label, which was based on the sentiment of Sam’s heritage. This was achieved by including old maps of the Polperro region. The vintage appeal of the label and packaging is evocative of a high quality aged wine.
Plug2studio worked on rebranding AG Construct. Once we established the new brand we assisted in rolling it out both in digital and print. We created a strong brand for AG Construct, that reflects on the growth of the business. AG Construct is a dynamic construction group, an apartment builder at the forefront of facilitating innovative developments in Melbourne’s inner suburbs. Ag construct holds unlimited residential and commercial construction licences. Our rebranding focused on creating a brand that clearly communicates AG Construct’s understanding of design and quality building.
Our new brand communicates, at a glance, the unique quality of who AG construct is, what they do, why they do it and what worth they provide customers. Plug2studio translated and defined all the blood, sweat and tears behind the business, into one succinct brand. That’s where we see it living and doing it’s job. We believe this is achieved by a consisted communication through design and imagery.
Web Design / Social
The website was designed to inform the target audience of architects, developers and end consumers about AG’s work ethic and philosophy. Furthermore the website functions as portfolio of completed projects Our team took time to understand AG construct’s needs and designed a -User Experience- around those needs. The aim was to ensure that busy project managers and architects can easily source all information they need. Our team also helped AG construct to establish a consistent brand messaging on their preferred social media channel Instagram. We grew they following organically and connected with relevant users only.
Having evocative and beautiful images is crucial to building the AG brand. An image can communicate in a second what would have taken a full page. We focused on creating images that help communicating what ag is all about. We capture tradesmen at work and the construction process. The plug2studio team also ensures the work behind the scenes is shown. This is by capturing the leadership and admin teams. We believe it’s all about the right angle. We chose to support the brand story by capturing beautiful architectural detail. Further by taking images of the people at work. Showing how committed they are to what to what they do.
The Crackle Corn brand is one of our personal favorites. We always say we are only as good as our clients. Crackle corn creator Katherine Yerondais is definitely a client we enjoyed working with. Katherine is a Melbourne based pastry chef whose commitment for perfection has resulted in the creation of a Caramel Popcorn Treat that refuses to compromise. Handcrafted in small batches with all natural ingredients, this modern take on an old classic makes Crackle Caramel Popcorn a go-to snack. We found our inspiration for the crackle brand in the Artist Carmen Herrera.
Carmen is an abstract, minimalist painter still living, creating and exhibiting in NYC at the age of 102. Although Carmen has been painting all of her life, she was only discovered at the age of 89. She held her first major exhibition aged 94 years. Based on this Herrera’s paintings were the inspirations behind the graphics supporting the crackle corn brand.
The packaging for each of the popcorn flavours was based on a graphic inspired by Herrera’s abstract geometrical paintings. We chose a beautiful subtle palette to further distinguish each flavour. Our chosen colours are reminiscent of flavours like honey, salt and caramel. Leading to a package design, that is easily recognized making it easy to remember each flavour. Our crackle popcorn design really stands out on the shelf. This is due to his original monochromatic design. Our Crackle popcorn bags are an example of the fact that FMCG products can be bold and beautiful.
Crackle’s website is an e-commerce platform designed for the brand. Furthermore the website is a true expression of the brand. Our design uses the brand colours mustard and blue throughout the design. Our teams approach was an easy to navigate website design that is reminiscent of the crackle brand and full of flavour.
The stationary was created based on the brands pillars of using colour and form. All printed communications as business cards, stationary and flyers use this brand language. Leading to a recognisable and fun brand approach.
We created an identity, brand and website for E-plot printing. Our client has evolved to become one of the biggest printing companies in Melbourne. Our client provides the shortest turnaround time for all types of businesses in the South Melbourne and Melbourne metro areas. From large corporation to small businesses, E-Plot works with media/marketing & advertising firms, graphic designers, artists, architects, builders, engineers and more.
Based on the target audience we have created a brand that appeals to designers and architects. Aiming at showing clients at a glance that e-plot is not an average printer. The brand communicates in an instant that e-plot understands the importance of high quality finishes. Our direction behind the brand was the idea of using color. Color as a reflection of the printing industry. The palette however is beautiful and subtle engaging the target audience.
Thorough planning is crucial to creating functional and beautiful websites. Before we start designing our websites we take time to understand your overall business and business strategy and we ensure your digital marketing is aligned with your goals. The design was well planned and offers a smooth User Experience. The website was built on Magento & had a complex quoting system allowing for instant quoting online.