The Victorian Institute of Forensic Medicine in Melbourne has been one of our valued clients for over 8 years. The VIFM was established after a long and persistent campaign to create an organisation dedicated to providing reliable forensic services of the highest quality to the Victorian justice system and community. The VIFM has continued to attract people who are dedicated to their particular fields of expertise and who are committed to making a positive contribution to the health and safety of the community. Recently the VIFM has gone through a rebranding and also a major website redevelopment. Plug2studio assisted with strategic planning and design for the website in addition to a number of print related projects. Plug2studio also assists the Institute annually with the design of their annual report including print management.
Annual Reports
Website Design
The redevelopment of the website was a major project and was successfully completed through thorough planning from early stages on. Content heavy websites need to be planned well before design and development can start. It is important for large websites to have a plan in place to determine the functionalities needed to ensure a relevant and positive user experience. Plug2studio assisted the VIFM with this process leading to a well designed website.
Photography
Throughout the years plug2studio has facilitated images for the Annual Report and other printed or digital communications of the institute. Our approach to photography is to create modern and contemporary images that will allow you to be used in versatile contexts throughout all your communications. For the VIFM we captured staff members both in work and group settings. We also photographed equipment and captured lifestyle like photos during events.
Plug2studio created a number of print related designs as for example Capability Statements, brochures and Annual Reports. The aim here is to create documents that are clearly structured and allow for the reader to access information and data easily. Working with the Forensic institute of Melbourne especially demands the creation of information design graphics to show statistics intrinsically linked with Annual reports.
Identity
We designed the identity for Kylie Lewie’s social media coaching school and blog Of Kin. Kylie’s mission is to bring like minded people together in surprising, fun and nourishing ways to build and broaden their skills in the area of business strategy, digital marketing, personal productivity, self-awareness and courage.
Photography
Our team took a series of portraits for Of Kin’s leap stories blog. The leap stories are stories about change. From CEOs to solopreneurs, tech startups to non-profits, Kylie Lewis uncovers different ways to rethink a career and to reinvent a livelihood, despite feelings of fear.
Identity
Plug2studio created and identity, brand and website for our client howgroup. howgroup specialises in providing furniture solutions across workplace, education, hospitality and aged care sectors and delivers projects Australia-wide. howgroup creates spaces that are beautiful, functional and comfortable by offering tailored, innovative solutions across a multitude of commercial sectors. From floor to ceiling, and wall-to-wall, their product range offers endless options. howgroup is there to support their clients as their needs evolve.
Branding
We started our relationship with howgroup by creating a new identity for the company. Developing the identity was a first step in establishing a branding for howgroup that clearly communicates their experience and expertise. The new brand was developed with a clear goal in mind through a thorough target audience analysis. We worked on a marketing plan with howgroup that helped their team to have a clear understanding of their brand. This understanding developed into a brand culture that the team could clearly communicate to their customers adding confidence to their sales.
Web design
The website is a great example for the benefits of thorough planning. Our team took time to understand the clients needs and designed a User Experience around those needs. The aim was to ensure that busy project managers and architects (howgroup’s target audience) can easily source all the product information they need. This website project was completed within a couple of month and launched smoothly. Learn more about our Web Design approach.
Branding
Plug2studio created and identity, brand and website for our client Create Workspace. Create Workspace. specialises in providing furniture solutions across workplace and health care and delivers projects Australia-wide. Create Workspace delivers spaces that are beautiful, functional and comfortable by offering tailored, innovative solutions across a multitude of commercial sectors. From floor to ceiling, and wall-to-wall, their product range offers endless options.
Webdesign
The website is a great example for the benefits of thorough planning. Our team took time to understand the clients needs and designed a User Experience around those needs. The aim was to ensure that busy project managers and architects (target audience) can easily source all the product information they need. Learn more about our Web Design approach.
Branding
The dental and skin clinic founded by Dr. Rita Trak is a medical clinic with a unique concept. Dr Rita’s talent for creating beautiful, bespoke veneers is celebrated around the world – she has travelled to the USA, Germany and Israel to share her expertise as an aesthetic trainer and instructor. Her treatment philosophy is to start from the face and work inwards towards the smile to create a subtle, natural and balanced outcome that creates confidence. Dr Rita’s work has driven a counterculture in aesthetic dentistry. She believes that there is a strong overlap between smile and facial aesthetics, and uses this philosophy to capture, protect and amplify the face’s natural beauty through her smile makeovers.
Web Design
We created an identity for the Dental Skin Clinic that truly reflects her brand. Our branding for the clinic focused on two key elements communicating her unique concept. Natural beauty and quirkiness. The identity is simple and elegant to ensure it reflects the high end nature of the practice. The website is designed to communicate the brand , but also extremely informative allowing clients to source all the information they need before visiting the clinic. The website features an easy user flow, interactive forms and pleasing aesthetics.
The dental and skin clinic was in need of numerous print projects from price lists, brochures through to signage.
Branding
Plug2studio created a brand including photography and website for our client Giving Kids. Giving Kids promotes social thinking in children. The company is doing this by encouraging children and parents to donate the value of their birthday presents to charity. Founded by a Melbourne mum, Giving Kids is based on a belief that children should be encouraged to value life, not things. Our children need our time and attention more than anything. This attention is getting harder to give with more parents working hard to maintain material based lifestyles. Giving Kids believes in quality of life not quantity of things.
Webdesign
We developed a simple font based identity that is playful in its colour application. Resulting in a logo appealing to both adults and children. Leading to an overall playful and yet sophisticated and modern brand appeal. Aim was to be able to apply the brand to merchandise in a subtle way allowing the product to be more than merchandise but appealing in their own sense. The main application for the identity was its application on the website. The branding was carried through the design in it’s use of colours and fonts. The website is designed to collect donations and send out electronic birthday invitations.
Photography
Our studio was engaged in capturing images to support the brand story. We created a number of black and white shots of young children to allow the target audience to identify with the brand. Aiming at creating evocative images that speak of a happy childhood.
Social Media Management
We provided a number of social media tiles to help introducing the brand on social media. The tiles use the overall visual language, icons and imagery developed for the brand.
Webdesign
Plug2studio created a website for our client baseline. baseline specialises in providing furniture solutions across workplace, education, hospitality and aged care sectors and delivers projects Australia-wide. From floor to ceiling, and wall-to-wall, their product range offers endless options including custom joinery. The website was designed to ensure a large product library is browsed at ease.
Webdesign
Plug2studio created a website for our client Kollab. Kollab specialises in providing furniture solutions across workplace, education, hospitality and aged care. The website was designed to ensure a large product library is browsed at ease. Kollab draws influences from interior design, furniture, and product design. Kollab Projects believes that great things in business are never done by one person – they are done by a team of people. By working hand in hand with professionals from within the built environment, workplace leaders & design enthusiasts, we provide solutions for results based environments.
Branding
At plug2studio we were involved in creating the Botica brand including all aspects of their branding. Our work included identity design, naming, interior café concept. We also designed the website and all print related tasks. Including signage, merchandise, menus etc. Botica is an Espresso bar located at the Emporium shopping complex in the Melbourne CBD. Botica takes its name from the Spanish word “Botica” meaning: Antique Chemist, where all sorts of elixirs were prepared to promote health and vitality. Inspired by this notion Botica brings together the authentic taste of carefully crafted coffee. Botica serves a selection of gourmet style breakfasts and lunch dishes in an interior surrounded by old charm and science. The Botica brand is a great example of how successful branding consistently carried through all aspects of a business.
Setting up a café entailed a number of print design related tasks to complete. From the café signage over menus to branded merchandise as for example serving boards, take away coffee cups and packaging. Part of the branding was the development of a set of versatile icons supporting the brand identity. These additional graphics can be used to support the brand and develop a visual language that is instantly recognisable belonging to or being the Botica brand. A consistent branding throughout all print collateral also established a business that can potentially be franchised.
Web design
The aim of the web site was to create an online presence to further establish the Botica brand and communicate to users that the café offers high quality healthy food and delicious handcrafted coffee. The website relies heavily on the images, which were also created by the plug2studio team.
Photography
The team was involved in capturing the café’s food offerings. The shoot included food styling as well as the photography. The aim was to create images that in an instant communicate the quality of Botica’s modern cuisine.
Branding
Our studio was heavily involved in creating the brand DENFAIR. Which is an annual event co created by plug2studio’s director Claudio Oyarce. DENFAIR brings designers, architects, stylists and property professionals to Melbourne for a first look at the products and ideas shaping the spaces they love. Denfair’s carefully curated approach ensures an exhibition full of original, inventive design. More than an exhibition, the event is a forum for inspired conversation. Our passion for design, lead to creating a design driven internationally recognized design event. This is why this outstanding brand is very close to our hearts. Our studio was involved over 6 consecutive years in branding, web design and photography for the fair. The proportions of the DENFAIR logotype have been carefully considered. We designed the DENFAIR logotype as a core element identifying the brand. The consistency of usage is therefore essential. Our logotype is always presented as monochromatic. Black on white or white on black. A simple and modern brand appeal was essential to allow the represented brands to shine under the Denfair umbrella. Our design needed to appeal to designers, architects and design enthusiasts alike.
Webdesign
Our Denfair website has a clean and modern user interface ensuring visitors can access information easily. Our design is minimal and sophisticated ensuring it is in line with the high-end appeal of the event it represents. The website has an extensive brand directory and blog. In addition some complex functionalities were implemented including booking and e-commerce functionalities.
Being a trade fair held at the Melbourne Exhibition and Convention Centre there is a plethora of print collateral needed during the event. Part of our contributions to print materials are signage, show guides, flyers. Additionally some way finding and information design tasks need implementation.
Photography
Our documentation of the fair both in video and still image is crucial for the promotion of Denfair. We created videos of the event for sponsors and exhibitors. Our lifestyle photography is used to capture the event, stand designs and audience.
